Tuesday, 29 May 2012

BRAND MISSION AND VISION


BRAND MISSION AND VISION
Running a 95 year old company, whose supply chain straddles five continents, requires an appetite for innovation and growth. Karan A. Chanana, Group Managing Director  for AMIRA Foods, India’s largest rice exporter, has displayed that he has the stomach for much of this. Since he took over the reins of the AMIRA Group, which also has interests in infrastructure, energy and special economic zones, the company has morphed from a family-run business to a professionally-managed unit.

Amira foods india limited - Good Health Brown Basmati Rice


Amira foods india limited - Good Health Brown Basmati Rice

Lite  ‘n’ right for today’s fast-paced lifestyles
·          A 100% whole grain that reduces the risk of heart diseases
·         Full of fibre that protect against a variety of cancers
·         Fibre that l also adds vitality to your body’s immune system
·         the low-Gl carb food,toward off type-|| diabetes
·         Essential nutrition for healthy digestion
·         Healthy metabolism for right-sized helpings
·         A great  aid in weight maintenance
Wish for a secret recipe that keeps you fit?
Looking to balance the stress and demands of
your lifestyle With some nutritional

 goodness?
The wait is over. introducing Amira Good
Health Brown Basmati Rice, the 100%
Wholegrain food full of health benefits-with
The distnict flavor of Basmati within.
Amira Good Health Brown Basmati rice is
Nutritious  and versatile. When cooked,each
Cup comes packed with goodness in the form
of:
v  15  vitamins and minerals
v  4grams of fibre
v  Beneficial phytonutrients,antioxidants
and other protective substances
Clinical  studies indicates that those consuming whole
Grain dietary fibres are 49% less likely to gain weight.
Just one cup of Amira Brown Basmati provides up to 885
Of the daily requirement for manganese; and the gain is
Rich in nutrients including vitamins and minerals. Make
The healthy choice and stay fit with Amira Good Health Basmati. What’s more, it’s a great aid in weight maintenance.

Amira foods india limited - Nutritional properties of brown rice

Brown rice contain three and a half times more fibre than processed rice does.
That’s a high nutritional content,and the recommended way to manage your weight.

What makes brown rice
So full of health
Unlike white rice,which is refines and
Polished,brown rice is a 100% whole grain
That’s full of the goodness of nature.Brown
Rice retains the outer kernel including the
nutritious bran coating.which is why it’s so
rich in fibre and soaked in vitamins,protein,
starch and minerals.
Rice bran also contain antioxidants inplenty. Which prevent cellular
damage and enhance our body’s immune sytem.this lower the risk
of a number of health problems including heart disease,diabetes and cancers.
and did you know,it’s the bran that imparts a soft tan colour,nut-like
flavor and hearty texture to brown rice.
 Whole grain… and a whole lot more nutrition

The chart above indicates just how much more nutritional value is present in brown
Rice,which is unprocessed and 100% whole grain.there’s much more of fibre,vitamin
E,86 and magnesium.

Brown rice also has a low Glycemic index of 55,as compared to 70 or more for
Processed rice.that’s good news to protect you from diabete

 Nutritional properties of brown rice
Brown rice contain three and a half times more fibre than processed rice does.
That’s a high nutritional content,and the recommended way to manage your weight.

What makes brown rice
So full of health
Unlike white rice,which is refines and
Polished,brown rice is a 100% whole grain
That’s full of the goodness of nature.Brown
Rice retains the outer kernel including the
nutritious bran coating.which is why it’s so
rich in fibre and soaked in vitamins,protein,
starch and minerals.
Rice bran also contain antioxidants inplenty. Which prevent cellular
damage and enhance our body’s immune sytem.this lower the risk
of a number of health problems including heart disease,diabetes and cancers.
and did you know,it’s the bran that imparts a soft tan colour,nut-like
flavor and hearty texture to brown rice.
  
 Whole grain… and a whole lot more nutrition

The chart above indicates just how much more nutritional value is present in brown
Rice,which is unprocessed and 100% whole grain.there’s much more of fibre,vitamin
E,86 and magnesium.

Brown rice also has a low Glycemic index of 55,as compared to 70 or more for
Processed rice.that’s good news to protect you from diabetes.

AMIRA FOODS INDIA LIMITED


·      The Amira Group was founded in 1915 and has evolved from Trading into Processing, Branding and Distribution of agro Commodities to become Indias largest privately held rice company.


     “The Amira Group” has attained a turnover of USD$ 300 million in the last financial year.

·      Demonstrated leadership, outstanding execution and acknowledged operating experience have earned Amirathe accreditation of Global Growth Companyfrom the World Economic Forum.

·      Our vision is Food Connect, expressed through relationships that bond people and cultures through the language of food that follows from farm to fork providing millions of people a smiling appetite across the world.

·      The company has won many Awards and Recognition as not just as an industry leader, but also for its contributions to the country's growth and economic stability.

AMIRA GROUP GENESIS AND HERITAGE


AMIRA GROUP GENESIS AND HERITAGE
1915 THE GENESIS
ORIGIN- A passion for food which began almost a century ago continues even today with an unflagging spirit of achievement and enterprise under the dynamic leadership.
In 1978 the third generation continues to strive for newer heights and widening its base under the guidance of Shri. Anil .

He enabled the company to realize the potential in the global arena and established the foundation with a prime focus on exports.


AMIRA FOODS INDIA LIMITED


AMIRA FOODS INDIA LIMITED
·      The Amira Group was founded in 1915 and has evolved from Trading into Processing, Branding and Distribution of agro Commodities to become Indias largest privately held rice company.
 


·      “The Amira Group” has attained a turnover of USD$ 300 million in the last financial year.

·      Demonstrated leadership, outstanding execution and acknowledged operating experience have earned Amira the accreditation of Global Growth Companyfrom the World Economic Forum.

·      Our vision is Food Connect, expressed through relationships that bond people and cultures through the language of food that follows from farm to fork providing millions of people a smiling appetite across the world.

·      The company has won many Awards and Recognition as not just as an industry leader, but also for its contributions to the country's growth and economic stability.



AMIRA BUSINESS DISTRIBUTION CHANNELS
Amira who heads AMIRA Foods , referring to the panel under chief economist Kaushik Basu set up by the PM to come up with quick responses to food sector price and production problems, “Minister Pawar is well clued into the sugar sector.

AMIRA BUSINESS


AMIRA BUSINESS
 AMIRA FOODS makes a case in point –he states “The AMIRA Group;  with this investment in place we are now aiming to be fully backward integrated in our Supply Chain Management.